Planning Application for large LED advertising hoarding at 10 Croall Place has been refused

Following objections by LCCC and 22 others, the Planning Authority (CEC) has refused to grant planning permission for 19/03509/ADV as it is detrimental of the visual amenity of the area.
In LCCC’s view, the advert is clearly distacting and intrusive for both residential properties – some quite a distance away – which are disturbed by the advert’s illumination reaching inside properties, and pedestrians and drivers. It also impacts negatively on the character of the Conservation Area by its sheer visual reach all the way past the Pilrig Street junction.
It is also worth noting that the existing 5 year permission for the advert had run out on 11 April 2019 and its continuing use was therefore a breach of planning regulations and subject to an ongoing (why do these things take so long?) enforcement process.